Photo: Honest Ed's

Honest Ed's is a landmark discount store located in Toronto, Ontario, Canada. It is named for its proprietor, Ed Mirvish who opened the store in 1948 and oversaw its operations for almost sixty years, until his death in 2007.

Honest Ed's is prominently located on the corner of Bloor and Bathurst Streets, running the whole length of the block. The exterior is covered with huge red and yellow signs advertising the name of the store, lit up like a theatre marquee. The store sign uses 23,000 light bulbs.[1]. The store consists of two buildings connected by a walkway that links up the west building on Markham Street and the east building on Bathurst Street. The interior is much more modest, with simple displays of low-priced merchandise, ranging from vacuum cleaners and winter coats to kitchenware, toys and grocery items. Much of the store's decor consists of posters and photos from old films and stage productions from Mirvish's theatres in Toronto and London, England. Every piece of store signage is hand-painted. The outside facade is covered with humorous puns and slogans such as "Come in and get lost!" and "Only the floors are crooked!"